Grocery X Gweilo
Two local icons, one collective style.
When local craft beer culture collides with independent Hong Kong streetwear, you get a collaboration built entirely on community, shared passion, and premium daily essentials. We’ve teamed up with homegrown fashion label GROCERY to launch an exclusive collection that celebrates the vibrant, fast-paced rhythm of our home city. Born out of a mutual appreciation for conscious design and meticulous craftsmanship, this lifestyle crossover blends GROCERY's signature heavy-weight silhouettes with Gweilo's edgy aesthetic. It’s the ultimate expression of our East-meets-West spirit, designed to look just as effortless on the streets of HK as it does with a cold pint in hand.
The apparel lineup features two heavy-weight cotton t-shirts that reinterpret our brand iconography through a modern street lens. The deep navy blue tee, pays homage to our heritage with a massive circular back graphic proclaiming "Exceptional Craft Beer" and "Exceptional Everyday Wear," complete with Grocery's signature white product-receipt tag stitched down the spine. For a more nostalgic, localised vibe, the heavy-washed black tee features an intricate dragon and gourd graphic on the back alongside the phrases "Made with Modesty" and "Gweilo Leung Cha," perfectly mirroring the visual identity of our Causeway Bay pop-up. Both tees boast an oversized, premium fit that feels instantly broken-in and built to last.
Completing the collection is a classic, low-profile cap. Cut from the same washed black fabric to provide a vintage, distressed look, the front is embroidered "Gweilo Leung Cha" logo lockup. The attention to detail is dialled up with a subtle white embroidered Grocery "G" on the left panel and a detailed gold dragon emblem stitched right next to the brass adjustor at the back. It’s an unpretentious, versatile accessory meant for daily wear, letting you represent independent Hong Kong craft from head to toe.